The e-commerce market has been growing exponentially, and many companies are already making the leap to digital. However, launching a successful online store goes far beyond simply adding products to a platform. In this article, we highlight five critical points you should consider before moving forward: store structure, payment options, logistics and shipping, customer support, and digital marketing strategy. Each point is explained with practical examples and valuable tips to avoid common mistakes that can compromise user experience and sales. Through this detailed approach, we aim to help business owners and entrepreneurs create online stores that are not only visually appealing but also function in an integrated and efficient way.
